Job Description
DESCRIPTION
Amazon is one of the largest employers in the world. Empowering our managers with the right tools, insights, mechanisms, guidance, and policies is critical to how we lead at scale. The Amazon Leadership eXperiences (ALX) team is at the heart of this mission. The work we do sit right at the intersection of technology, leadership, and people. We’re building tools, driving programs, or leading thought leadership that empower hundreds of thousands of managers across Amazon to lead more clearly, act faster, and support 1+ million employees worldwide more effectively.
We are looking for a highly motivated Content Lead and Engagement Lead to drive content strategy, communications, and employee engagement for the ALX team. In this role, you will own how we communicate what we do to employees across Amazon and its subsidiaries—crafting clear, compelling content that helps employees discover, understand, and take full advantage of our career development programs.
As the Content Lead, your work will span internal (within our org) and external communications (to larger Amazon communities), helping shape how employees experience and adopt our offerings. You will be responsible for designing and executing effective communication strategies, maintaining and improving help and support resources, and setting the long-term vision for content management across multiple high-visibility initiatives. Your impact will reach all Amazonians—across geographies, businesses, and roles.
This role is both strategic and hands-on. You’ll lead the development of positioning and messaging that makes our programs accessible and actionable. You’ll audit and evolve content based on usage data and participant feedback, ensuring our communications are continuously optimized for clarity and engagement. You will create programs that drive awareness, build trust, and increase adoption—using communications not only to inform, but also to influence culture and change behaviors.
The ideal candidate brings a strong background in content strategy and customer-facing writing, with experience managing content across multiple channels and collaborating across diverse teams. You should be comfortable owning multiple projects at once, navigating ambiguity, and aligning cross-functional stakeholders. Most importantly, you care deeply about crafting high-quality content that puts the customer first—and about building systems that help employees find the right information at the right time.
Key job responsibilities
Own the product, program, and UX content and communication strategy, defining how we craft, manage, and scale content across customer touchpoints to drive awareness, adoption, and engagement with career development programs.
Develop compelling, audience-specific messaging across multiple formats and use cases—including help documentation, detail pages, customer success stories, product launch materials, and internal engagement campaigns.
Design and lead integrated communication plans to support product and program launches, change management efforts, and long-term engagement strategies.
Drive the adoption of Generative AI tools and capabilities across the content lifecycle—identifying high-impact opportunities to automate, accelerate, or personalize content creation and distribution.
Continuously audit and optimize content based on employee feedback, usage data, and evolving business needs—ensuring clarity, relevance, and discoverability.
Conduct customer research and analyze engagement data to inform communication strategies and content design, particularly focused on long-tail behavior and underserved segments.
Collaborate cross-functionally with product managers, UX designers, developers, learning designers, and scientists to ensure that content is intuitive, accessible, and aligned with customer needs.
Build scalable content systems and governance mechanisms, enabling consistency, version control, and easy maintenance across a growing portfolio of ACE experiences.
Lead cross-functional project workstreams, driving alignment, timelines, and communication across multiple teams and stakeholders.
Measure content and campaign performance, providing clear updates, insights, and recommendations for continuous improvement and strategic investment.
About the team
We own:
1. Promotion
2. Job Code Changes & Assessment
3. Manager Hub
4. GenAI Integration into our Talent Management Workflow
5. Data Strategy
BASIC QUALIFICATIONS
Experience in content strategy, communications, or content design, with a focus on customer engagement or employee enablement.
Exceptional writing, editing, and storytelling skills with a strong ability to translate complex ideas into clear, concise, and actionable content.
Demonstrated experience managing content across multiple platforms and formats (e.g., knowledge bases, intranet, email, videos, in-product messaging).
Proven ability to lead end-to-end communication strategy and execution for internal or external audiences.
Experience collaborating across functions such as UX, product management, engineering, and HR or L&D teams.
Strong project management skills, with a track record of successfully delivering multiple initiatives in a fast-paced, high-ambiguity environment.
Data-driven mindset with experience using metrics, customer feedback, and experimentation to improve content and communication effectiveness.
Bachelor’s degree in Communications, English, Journalism, Human Resources, Business, or a related field.
Job Tags
Full time, Second job, Worldwide,